2023 Black Digital Fact Pack
The driving purpose of the 2023 Black Consumer Fact Pack is to arm marketers with culturally nuanced insights allowing enhanced understanding, deeper connections, and authentic enrichment of the lives of Black audiences. This report tracks macro trends with a particular focus on Black digital behaviors, including a look into the future of consumer engagement through Augmented and Virtual Reality experiences. Once armed with a core understanding of the Black community's scale and influence, marketers can generate programs, strategies, and campaigns that are more likely to have a meaningful impact on the Black population.