Black Attitudes Towards Digital Advertising
With a population size of 44MM, the Black and African-American population in the United States stays connected and is innovative, brand loyal, and so much more. The influence this community has had and continues to have on our nation is undeniable.
Today, brands and advertisers are reassessing the power and influence the Black community has in the U.S. To gain trust and brand loyalty, brands must listen to the audience and embrace their differences, include their stories authentically in methods of communication and create products and services that have the Black community’s best interests at heart.